With Google Adsense, many successful bloggers earn hundreds to thousands of dollars per month. For those of you who have just been accepted as an Adsense publisher, you are usually still confused when looking at the Google Adsense Dashboard page because many Adsense terms are used, such as CTC, RPM, CTR and many other terms, here we discuss and get to know terms in google adsense.
The glossary is actually
statistical information provided by Google Adsense for its publishers regarding
data related to the estimation stage that you will get.
With this statistical data, it is
hoped that publishers can work as well as they can from YouTube channels or
blogs with advertisements installed so that publishers can optimize the revenue
they earn.
The following is an explanation
of the terms on Google Adsense:
1. Page View
Page View or page, is the number
that shows how many times the page contains ad unit code by blog visitors, the
value cannot be relied on by the number of ads we put on that page, if the ad
we put on a page matches 3 ads, then the page appears 10 times, then the page
impression is still 10.
2. Click
To define clicks related to the
adsense ad unit is that click here means the accumulated clicks obtained by
each adsense ad unit that you install on the blog.
3.RPM (Revenue Per Thousand
Impressions)
RPM is the result of dividing the
publisher's total revenue with the number of page impressions (per 1,000) he
gets from his ads. For example, a publisher that makes $ 200 out of 50,000
impressioni will have a CPM value of $ 4 (this value is derived from the
calculation of [number of stages / (impressioni / 1000)] = (200 / (50,000 /
1000) = 200/50 = 4.
4. CPC (Cost Per Click)
CPC is a term that we often hear
in google adsense, CPC (Cost Per Click) is the cost offered by the advertiser
(the advertiser) for each ad click, every time the adsense ad is clicked on by
a visitor, the dollar we will get is a number of CPC values. for the ad. The
greater the CPC value, the greater the chance we will get dollars from the ad.
5. Impression
Impressions can refer to users
viewing certain pages, specific ad units, or certain advertisements.
Therefore, an 'impression' can be
categorized into page views or ad impressions.
An impression is counted for
every ad request that results in at least one ad on the blog, it can be the
number of ad units (for content ads) or search searches (for search ads)
showing ads.
6. CTR (Click Thought Ratio)
CTR is a comparison in the form
of a proportion to calculate the number of clicks and the number of adsense ad
units that get displayed, if the ad appears 1000 times, then the ad gets 10
clicks, then we can calculate the CTR value as follows (10/1000 x 100 %) = 1%,
so if in 1000 times the ad appears, 10 times the visitor clicks the ad, it
means that the CTR value for the ad is 1%.
7. Estimated Income
Estimated Earning is an estimate of the stage obtained from the adsense ad that you install, the estimated value of earning is the product of the number of clicks and the CPC, the greater the CPC value, the bigger the estimated income you will get, then the more number of ad clicks. will increase the income you get too.
