Types and How Ads Work on YouTube

Ad revenue is a great source of revenue for creators. Think about how to create a video that resonates with viewers and is suitable for advertisers.

There are 3 important factors in the YouTube monetization system:

Audience

Creator

Advertisers

From the viewer's point of view, YouTube wants Youtube to be the best place to enjoy entertaining content.

From a creator's point of view, YouTube hopes that YouTube can become the optimal platform, where creators can create content that viewers love and make sustainable money from the content they upload.

From an advertiser's perspective, YouTube wants to provide a safe environment to reach their target audience precisely with measurable precision.

These three players complement each other.

Content creators build audiences

Advertisers buy ads to reach audiences, and

Viewers watch videos with relevant ads, then

Paid content creators.

After joining the YouTube Partner Program, you can monetize your videos by activating ads from YouTube Studio and start making money.

It is highly recommended that you select all ad formats as your default upload so that you can maximize the types of ads served.

However, make sure that the videos selected to show ads comply with advertiser-friendly guidelines.

Advertiser-friendly content is generally suitable for large audiences and does not contain sensitive topics, such as content that is sexually suggestive, drugs, or speech that encourages hate speech.

Those are just some, there are many more examples of content that are not suitable for advertisers.

Content aimed at an older audience can still make money on YouTube, but there may not be as many ads showing.

The ads that appear on your videos will be automatically selected based on a variety of factors, including:

Audience

Video metadata

Is the video suitable for advertisers

Ad type

Here are the various types of ads that can appear on your video, including:

1. Display ads

Display ads appear to the right of the video and above the list of suggested videos (recommended videos).

2. Ad overlays

Overlay ads are semi-transparent ads that appear in the bottom 20% of the video.

3. Bumper ads

Bumper ads are non-skippable, are 6 seconds or less and must be watched before the video is live.

4. Skippable advertisements

Skippable ads are skippable video ads and usually appear between video views.

5. Non-skippable advertising

Non-skippable ads are non-skippable video ads and usually appear between video views.

6. Sponsor card advertisements

Sponsor card, which displays content ads relevant to the video.

7. Mid-roll advertising

Mid-roll ads are ads that are served on long-form content, videos that are at least 8 minutes long.